Areas of Expertise

SEO beyond rankings

Modern search is no longer limited to ten blue links. My work focuses on building visibility across traditional search engines and emerging AI-driven discovery platforms.

SEO Strategy

Building scalable organic search strategies aligned with business growth.

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International SEO

Growing websites across different countries, languages and search markets.

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Technical SEO

Site architecture, crawling, indexing, internal linking and technical performance.

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Content Strategy

Building content ecosystems around search intent, topical authority and commercial opportunities.

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AI SEO

Optimizing brands and websites for the changing AI-driven search landscape.

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AEO

Answer Engine Optimization for systems that generate direct answers.

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GEO

Generative Engine Optimization focused on visibility within AI-generated search experiences.

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SEO Leadership

Building teams, workflows, strategies and scalable SEO operations.

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