Expertise
SEO Strategy
SEO strategy connects organic search to real business objectives. My approach treats search as a growth channel, aligning technical foundations, content and authority behind a clear commercial roadmap rather than isolated ranking tactics.
How I approach it
- Mapping search demand to business and revenue objectives
- Prioritisation frameworks for large, complex websites
- Roadmaps that balance quick wins with durable growth
- Measurement models focused on organic contribution, not vanity metrics
Follow my work and updates on seo strategy and AI Search.
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