SEO & AI Search Specialist
About Adel Fejzić
Adel Fejzić is an SEO and AI Search specialist with more than a decade of experience working across organic search, content strategy and international digital publishing.
His experience spans hands-on SEO execution, large-scale content operations, international market expansion and SEO leadership.
Today, his work increasingly focuses on the intersection between traditional search and emerging AI discovery systems, including Answer Engine Optimization and Generative Engine Optimization.
My background
I come from Bosnia and Herzegovina, and I started working in web development and SEO more than a decade ago. Eight years ago I founded my own SEO company, and since then I have built hundreds of websites across different infrastructures and for a wide range of markets. That hands-on foundation, from keyword research and on-page optimisation to understanding how search engines actually evaluate websites, has shaped everything that followed: strategy, technical SEO and large-scale content operations across international markets.
SEO experience
More than a decade of SEO experience spanning smaller websites through to large international publishing businesses. That range means I am comfortable both in the technical detail and in the strategic decisions that determine where organic growth actually comes from.
International search
Much of my work focuses on international SEO, growing websites across different countries, languages and search markets. This involves architecture decisions, localisation and the technical signals that help search engines serve the right version to the right audience.
SEO leadership
Alongside execution, I have built and led SEO teams, workflows and operations. Leadership in SEO is about turning strategy into consistent execution and creating systems that let organic growth compound over time.
AI Search
Today my work increasingly focuses on the intersection between traditional search and emerging AI discovery systems, including Answer Engine Optimization and Generative Engine Optimization. I research how brands and publishers stay visible, cited and trusted as search becomes answer-driven.
Hands-on practice
I stay close to the practical side of search through ongoing testing and experimentation. Working with real search data keeps my understanding grounded in practice rather than theory, and gives me a place to test ideas about SEO and AI search.
Topics I work on
- Search Engine Optimization
- Technical SEO
- International SEO
- AI SEO
- Answer Engine Optimization
- Generative Engine Optimization
- Local SEO
- Content Strategy
- Publisher SEO
Find me on LinkedIn
Follow my work and updates on SEO, international growth and AI Search.