Expertise
Content Strategy
Content strategy is where search intent, topical authority and business opportunity meet. I design content ecosystems that build genuine expertise around a topic rather than chasing isolated keywords.
How I approach it
- Topical maps and content clusters that build authority
- Intent modelling across the search journey
- Editorial workflows for high-volume publishing
- Aligning content investment with commercial value
Follow my work and updates on content strategy and AI Search.
Connect on LinkedIn